1.

Market segments should compromise of customers who:1. Share similarities2. Do not share similarities3. Have bought the product or service previously4. Have not bought the product or service previously

Answer» Correct Answer - Option 1 : Share similarities

The correct answer is to Share similarities.

  • Market segmentation is the process of dividing a target market into smaller, more defined categories.
    • The customers and audiences are segmented into groups that share similar characteristics such as demographics, interests, needs, or location. 
    • Market segmentation makes it easier to focus marketing efforts and resources on reaching the most valuable audiences and achieving business goals.
    • Market segmentation allows to get to know the customers, identify what is needed in the market segment, and determine how can those needs be met best with the product or service.
    • It helps to design and execute better marketing strategies from top to bottom.


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