| Basis of Difference | Marketing | Selling |
|---|
| 1.Scope of the Term | Marketing is a wider time and involves a number of activities such as planning, designing, after sale services, etc. | Selling is a narrower term and is confined just to the promotion activities and the transfer of ownership of the product from the seller to the purchaser. Selling is just a part of marketing. |
| 2.Starting point | Factory is the starting point | Market is the stating point |
| 3.Means of profit Maximisation | Marketing lays emphasis on enhancing customer satisfaction for maximising profits. | Selling lays emphasis on maximising the sales for maximising profits. |
| 4.Emphasis | All marketing activities emphasise on customer satisfaction | Selling activities emphasise on sale of goods and the transfer of ownership of product from the seller to the purchaser. |
| 5.Scope of Activities | Marketing activities start before production and continues even after the sale of the product. | Selling activities start only after the production of the product. |
