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Marketing process of cement industry india

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Marketing Mix Strategies and Indian Cement Sector. Sunil Kumar. Dr. N.C. Bansal. Research Scholar. Professor & HEAD Dept. of Management Studies. SRM UNIVERSITY, NCR ...

PRODUCT MIX:Cement INDUSTRY does not have a large product mix and same .... large plants engaging in cut- throatcompetition to grab a bite of the market pie, Indian ...

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