InterviewSolution
Saved Bookmarks
| 1. |
Marketing the importance of market segmentation.also state the various bases for effective market segmentation. |
|
Answer» The importance of market segmentation is that it allows a business to precisely reach a CONSUMER with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate RESOURCES moreeffectively and make better STRATEGIC marketing decisions |
|