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| 1. |
Mention any four limitations of Advertisement. |
Answer»
Advertisement is a non-personal form of communication. It is less effective for personal selling.
The evaluation of the effectiveness of advertisement message is very difficult as there is no immediate and accurate feedback mechanism of the message that is delivered.
Advertising is less flexible.
If the commodities are of inferior and cheaper quality, they can’t sustain for long in the market through advertising. |
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