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Mention Some Of The Important Environmental Forces Which Drive Companies Towards Adopting The Marketing Concept?

Answer»

There are CERTAIN environmental forces which drive COMPANIES towards adopting the marketing concept. These forces tend to make the survival of the companies OTHERWISE difficult. Important among these forces are:

  1. growth of consumerisms and ENVIRONMENTALISM;
  2. DEMAND for social justice;
  3. government regulations; and
  4. changing competitive environment.

There are certain environmental forces which drive companies towards adopting the marketing concept. These forces tend to make the survival of the companies otherwise difficult. Important among these forces are:


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