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Merit and demerit of chain stores

Answer» Merit. In chain stores,goods are sold only for cash. So, there are no chances or fear of bad debts. 2. They deal in fixed price. 3. The goods supplied to chain stores are of high quality Demerits. 1. Chain stores are specialised in one line of products 2. Chain stores offer no extra facilities to attract the customer 3. Lack of personal touch


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