Now-a-days customers go to salons or parlours for hair or skin treatme

1.	Now-a-days customers go to salons or parlours for hair or skin treatment done. Even many companies give some benefits to those salons and parlours who advocate their products to the potential buyers to boost the sales of that particular company. a) Why have companies started approaching the salons or parlours? b) What will happen when consumers feel good about their purchase decision?
Answer» a) Word-of -mouth communication : Opinion ladders in local communities have to be nurtured to win that confidence so salon owners or parlour owners are contacted by the company. b) 1) They derive more utility from the product 2) Their excitement makes their decision contiguous

Now-a-days customers go to salons or parlours for hair or skin treatment done. Even many companies give some benefits to those salons and parlours who advocate their products to the potential buyers to boost the sales of that particular company. a) Why have companies started approaching the salons or parlours? b) What will happen when consumers feel good about their purchase decision?

Answer»

a) Word-of -mouth communication :

Opinion ladders in local communities have to be nurtured to win that confidence so salon owners or parlour owners are contacted by the company.

1) They derive more utility from the product

2) Their excitement makes their decision contiguous

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