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Pizza Hut delivering pizzas to the ultimate consumers. Identify and explain the type of distribution channel adopted. Also explain which type of companies can adopt this channel to enjoy what type of advantages. |
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Answer» a) zero level channel 1) a. k. a direct channel 2) no middlemen 3) co. sells directly to customers through its own retail outlets b) only financially sound companies can adopt this channel of distribution c) Advantages 1) complete control over the product 2) trade secrets can be easily protected |
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