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Potential satisfaction guaranteed |
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Answer» Explanation: Product close-ups, size guides, augmented reality … No matter how much you help customers visualize your products, online shopping will always carry a certain amount of risk for consumers. After all, they can’t touch, feel, and try on the products you’re selling. That’s why there’s a greater chance that an online order won’t match their expectations or NEEDS when compared to brick-and-mortar shops. Addressing your consumers’ perceived risk will minimize their worries, and help them shop with more confidence. And a solid satisfaction guarantee is a must to REMOVE that risk. Several studies showed that selling with a money back guarantee increases retail profits, and consumers take it as a signal for product quality. How you frame and offer a guarantee can have a dramatic impact on your CONVERSION RATES, too. So you can always go beyond generic money back guarantees and reassure your potential customers better. Here are seven of the best e-commerce satisfaction guarantees we’ve SEEN and why they work so well. |
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