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Q. 3 A) Define the following : 4 2. Marketing |
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Answer» Answer: The marketing mix refers to the set of ACTIONS, or TACTICS, that a company uses to PROMOTE its brand or product in the market. The 4Ps make up a typical marketing mix - PRICE, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other PS like Packaging, Positioning, People and even Politics as vital mix elements. |
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