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Q. 4. Distinguish between 'Product and 'Production'concepts of marketing philosophies on thefollowing bases:(i) Starting Point;(ii) Main Focus;(iii) Means;(iv) Ends. |
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Answer» Answer: The major DIFFERENCE between these two concepts is that a PRODUCT focus REACHES outward to consumers to assess and MEET their wants and needs, whereas a production focus is geared inward to manufacturing the best product at the cheapest price regardless of customer wants and needs hope it HELPS |
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