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Read the passage carefully: 1. Fashion loves to embrace the new and is always quick to adapt to socio-culture developments. There is no question that this industry has welcomed the social network. The way we look at fashion has totally changed, thanks to Facebook, Twitter, Blackberry Messenger (BBM) and Instagram. And the way we report fashion has changed too. Fashion shows are streamed live, reviews on blogs are up minutes after a show, and online e-commerce stores make collections available minutes after a fashion show has ended. You can buy an outfit even before the next day's newspaper review is out. Twitter, of course, means that even the fashion reportage a paper carries is outdated. Today every fashion writer needs to learn the art of reviewing a show in 140 characters. Knowing your social media is as important as knowing your fashion. The fashion brands, retailers and magazines are well aware of this- and therefore they are all social media-friendly. 2. And often enough, social media will be more willing to push the envelope than traditional media. Recently, a leading fashion magazine made a fashion faux pas - the outfit they had put on their cover had appeared on another fashion magazine a year earlier, and as we all know repeating in fashion is a big no-no. Interestingly, most of the dailies decided to overlook the incident. Bloggers were not so forgiving and brought the error into the public arena. And it started a much-needed debate on the responsibility of fashion media. 3. Even when you look at electronic media, you will notice that unless it is a 'makeover show', most television channels shy away from showcasing fashion, style and luxury. And again social media is poised to fill the gap, with several YouTube channels launching this year all based around style. It seems social media believes that there is a demand for fashionbased content. However, social media has given anyone and everyone a right to an opinion.On the basis of your understanding of the passage answer the following questions with the help of the given options : (a) The way we look at fashion has changed, thanks to (i) Newspaper (ii) Television (iii)Facebook (iv)None of the above(b) Fashion Writers need to learn the art of reviewing a show in (i) 140 words/Characters (ii) 200 words/Characters (iii) 300 words/Characters (iv) 150 words/Characters(c) Traditional media refers to (i) Magazines (ii) Newspapers (iii) Instagram (iv) Both (i) and (ii)(d) Meaning of 'faux pas' is (i) A social awkward or tactless act (ii) A selfish act (iii) A loving act (iv) A patriotic actAnswer the following questions briefly:(e) What has the fashion industry 'welcomed'?(f) State any one way in which we report fashion today.(g) 'Bloggers were not so forgiving and brought the error into the public arena.' What error was brought into the public arena by the bloggers?(h) What does fashion media shy away from?(i) How does an online e-commerce store help the fashion industry?(j) What has social media given anyone and everyone ?(k) Find words from the passage which means the same as :(i) The news as presented by reporters for newspapers, radio or television. (ii) A merchant who sells goods at retail |
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Answer» (a) (iii)Facebook (b) (i) 140 words/Characters (c) (iv) Both (i) and (ii) (d) (i) A social awkward or tactless act (e) Fashion industry has 'welcomed' the Social Network. (f) Streamed live / reviews on blogs / YouTube channels etc. (g) Fashion faux pas made by a leading fashion magazine. (h) From showcasing fashion style and luxury. (i) Makes fashion collections available minutes after a fashion show has ended. (j) A right to an opinion. (k) (i) reportage (para 1) (ii) retailers (para 1) |
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