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Red Ltd. company believed that they could maximise their profits by producing hair gels at large scale. Conversely, Blue Ltd. company who also sells hair gels laid more emphasis on society and customers' need rather than quantity of hair gels. Blue Ltd grew within a few years and reached the heights of the business environment while Red Ltd. is suffering losses and is on the edge of closing down. (i) What could be the possible reasons for Red Ltd. closing down? (ii) Which marketing management philosophy do you think both the companies followed? (iii) How can Red Ltd. company overcome its depressed position? |
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Answer» Red Ltd. company believed that they could maximise their profits by producing hair gels at large scale. Conversely, Blue Ltd. company who also sells hair gels laid more emphasis on society and customers' need rather than quantity of hair gels. Blue Ltd grew within a few years and reached the heights of the business environment while Red Ltd. is suffering losses and is on the edge of closing down. (i) What could be the possible reasons for Red Ltd. closing down? (ii) Which marketing management philosophy do you think both the companies followed? (iii) How can Red Ltd. company overcome its depressed position? |
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