........................................................................................................................................................................................................................................................................................................***************************************************************************************************** The THEORY of reasoned action (TRA) is one of the three CLASSIC models of persuasion. The theory is also used in communication discourse as a theory of understanding.

The theory aims to EXPLAIN the RELATIONSHIP between attitudes and behaviors within human action.

TRA is used to predict how individuals will behave based on their pre-existing attitudes and behavioral intentions

. An individual's DECISION to engage in a particular behavior is based on the outcomes the individual expects will come as a result of performing the behavior

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