Selling Chinese phones works for Nikhil because his target market is India where consumers are price sensitive and most of their decisions are based on the amount of money they have to spend. What does 'price sensitivity' mean in this regard?

Selling Chinese phones works for Nikhil because his target market is I

1.	Selling Chinese phones works for Nikhil because his target market is India where consumers are price sensitive and most of their decisions are based on the amount of money they have to spend. What does 'price sensitivity' mean in this regard?
Answer» Selling Chinese phones works for Nikhil because his target market is India where consumers are price sensitive and most of their decisions are based on the amount of money they have to spend. What does 'price sensitivity' mean in this regard?