While I wouldn't completely rule out A/B testing your homepage, I will say that it can be DIFFICULT to run a conclusive test of your homepage. Your homepage gets a variable mix of traffic, from accidental visitors, to leads, to customers. There's also a typically a ton of content on your homepage, so it can be challenging in one test to determine what's DRIVING a visitor to act or not act. Finally, because of the variety of people who come to your homepage, figuring out a goal for the page and test can be a challenge. You may think that your goal is to test lead-to-customer CONVERSIONS, but if the sample visiting during the test is heavy on customers instead of prospects, your goal for that group could shift. If you want to test your homepage, think about just testing your CTAs. At the enterprise level, HubSpot's CTA manager allows you to run a split test just on a single CTA on your SITE rather than the whole page.

While I wouldn't completely rule out A/B testing your homepage, I will say that it can be difficult to run a conclusive test of your homepage. Your homepage gets a variable mix of traffic, from accidental visitors, to leads, to customers. There's also a typically a ton of content on your homepage, so it can be challenging in one test to determine what's driving a visitor to act or not act. Finally, because of the variety of people who come to your homepage, figuring out a goal for the page and test can be a challenge. You may think that your goal is to test lead-to-customer conversions, but if the sample visiting during the test is heavy on customers instead of prospects, your goal for that group could shift. If you want to test your homepage, think about just testing your CTAs. At the enterprise level, HubSpot's CTA manager allows you to run a split test just on a single CTA on your site rather than the whole page.