Shyam bought a pain relieving ointment after seeing it being displayed

1.	Shyam bought a pain relieving ointment after seeing it being displayed in the chemist’s shop. The ointment tube was packed in a carboard box. Identify the different levels of packaging of the pain relieving medicine, when it was purchased by Shyam. Also state the functions of packaging.
Answer» Following are different levels of packaging of the pain relieving medicine : (a) Primary packaging : Ointment tube. (b) Secondary packaging : Cardboard box. Following are the functions of packaging : 1. Promotion – Attractive packaging induces the customers to purchase the product. Packaging acts as a silent salesman particularly in self-service stores. Packaging is the best advertising medium to boost product image. 2. Protection – Packaging safeguards the product from any kind of damage during transportation and warehousing. Package protects the quality of inner contents from adverse weather conditions. 3. Identification – Packaging creates individuality and helps quick identification. The product gains special and separate existence due to packaging. 4. Use – Packaging greatly helps in the use of the product. The size and shape of the package is designed in such a manner that it is convenient to open, handle and use for the consumers.

Shyam bought a pain relieving ointment after seeing it being displayed in the chemist’s shop. The ointment tube was packed in a carboard box. Identify the different levels of packaging of the pain relieving medicine, when it was purchased by Shyam. Also state the functions of packaging.

Answer»

Following are different levels of packaging of the pain relieving medicine :

(a) Primary packaging : Ointment tube.

(b) Secondary packaging : Cardboard box.

Following are the functions of packaging :

1. Promotion – Attractive packaging induces the customers to purchase the product. Packaging acts as a silent salesman particularly in self-service stores. Packaging is the best advertising medium to boost product image.

2. Protection – Packaging safeguards the product from any kind of damage during transportation and warehousing. Package protects the quality of inner contents from adverse weather conditions.

3. Identification – Packaging creates individuality and helps quick identification. The product gains special and separate existence due to packaging.

4. Use – Packaging greatly helps in the use of the product. The size and shape of the package is designed in such a manner that it is convenient to open, handle and use for the consumers.

Shyam bought a pain relieving ointment after seeing it being displayed in the chemist’s shop. The ointment tube was packed in a carboard box. Identify the different levels of packaging of the pain relieving medicine, when it was purchased by Shyam. Also state the functions of packaging.

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