Simone, a budding entrepreneur wishes to operate a business of Flowers. Since they are perishable in nature, she plans to open a flowoer so that she can directly sell them to the customers. Being a small venture, the number of consumers is also less. So she decides that the direct channel of distribution is better. Her friend, Ankit is a manufacture of gift items. He is confused regarding the level of channel he should follow. Can you guide him regarding the problem? Give points for support of yours answers.

Simone, a budding entrepreneur wishes to operate a business of Flowers

1.	Simone, a budding entrepreneur wishes to operate a business of Flowers. Since they are perishable in nature, she plans to open a flowoer so that she can directly sell them to the customers. Being a small venture, the number of consumers is also less. So she decides that the direct channel of distribution is better. Her friend, Ankit is a manufacture of gift items. He is confused regarding the level of channel he should follow. Can you guide him regarding the problem? Give points for support of yours answers.
Answer» Correct Answer - Indirect.