Tools or techniques of Brand Promotion are: 

1. Advertising: It is non-personal communication, which is paid for by an identified sponsor. It is aimed at promoting ideas (no smoking), products (BPLtelevision) or services (Dolphin mobile). 

2. Personal Selling: It involves direct face to face personal interactions ‘between the sales person and potential customer. For instance, when Eureka Forbes salesman demonstrates, provides information, answers the questions and book orders. In this way he does personal selling. 

3. Sales promotion: It includes a variety of non recurrent activities like coupons, samples, special discount offers etc. These stimulate trial or purchase immediately. 

4. Publicity: It is non-paid form of non-personal communication. This is like advertising except that advertising is paid for and it is not. Publicity takes place when media in the form of news, covers some event and information is disseminated about something free of cost. 

5. Quality Control: Brands become popular and continue to enjoy confidence of buyers only when quality of the brand is maintained.