State any two features of advertising.

1.	State any two features of advertising.
Answer» Advertising is an impersonal form of communication, which is paid for by the sponsors to promote some goods or services. The important features of advertising are as follows: 1. Paid form: advertising is a paid form of communication. The sponsor has to bear the cost of communicating with the prospects. 2. Impersonality: There is no direct face – to – face contact between the prospect and the advertiser. It is therefore, referred to as impersonal method of promotion. 3. Identified sponsor: Advertising is undertaken by same identified individual or company, who makes the advertising efforts and also bears the cost of it.

Answer»

Advertising is an impersonal form of communication, which is paid for by the sponsors to promote some goods or services.

The important features of advertising are as follows:

1. Paid form: advertising is a paid form of communication. The sponsor has to bear the cost of communicating with the prospects.

2. Impersonality: There is no direct face – to – face contact between the prospect and the advertiser. It is therefore, referred to as impersonal method of promotion.

3. Identified sponsor: Advertising is undertaken by same identified individual or company, who makes the advertising efforts and also bears the cost of it.

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