1.

State any two objectives of marketing.

Answer»

The two objectives of marketing are as follows: 

1. Creation of demand: A business firm can sell goods and services only when there are customers willing to buy them. The first purpose of marketing is to create demand for goods and services. 

2. Market Share: Every business firm seeks to have a reasonable share of the total demand, a competitive market, aggressive selling efforts are necessary to make products and services popular.



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