State any two objectives of pricing.

1.	State any two objectives of pricing.
Answer» 1. Obtaining Market Share Leadership: If a firm’s objective is to obtain larger share of the market; it will keep the price of its products at lower levels so that greater number of people are attracted to purchase the products. 2. Surviving in a Competitive Market: If a firm is facing difficulties in surviving in the market because of intense competition or introduction of a more efficient substitute by a competitor, it may lead to discounting its products or running a promotion campaign to liquidate its stock.

Answer»

1. Obtaining Market Share Leadership: If a firm’s objective is to obtain larger share of the market; it will keep the price of its products at lower levels so that greater number of people are attracted to purchase the products.

2. Surviving in a Competitive Market: If a firm is facing difficulties in surviving in the market because of intense competition or introduction of a more efficient substitute by a competitor, it may lead to discounting its products or running a promotion campaign to liquidate its stock.

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