1.

State one difference between each of the following :Institutional Advertising and Product Advertising.

Answer»

Difference between Product Advertising & Institutional Advertising :

BasisProduct AdvertisingInstitutional Advertising
MeaningPromotion of a specific product to boost salesPromotion of the brand as a whole
UsesIt is routinely used to attract customers to a product and increase their perception of its value.It is used to develop the distinct brand image of your company. 
AdvantagesIncreased profits, attracting potential customers Improve and maintain a brand's image, and put forward a subtle sales pitch.
DisadvantagesMisleads customers, may tarnish company imageIs an added cost to the company without immediate returns



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