1.

State one difference between each of the following: (a) Spot Market and Future Market (b) Institutional Advertising and Product Advertising (c) Fixed Deposit Account and Recurring Deposit Account (d) Fixed Cost and Variable Cost (e) Recruitment and Selection

Answer»

(a) Difference between Spot market and Future Market :

Spot MarketFuture Market
Good are physically transferred form the buyers to the sot market.In the future Market, commodity exchange which are organised for making future contract which does not require actual delivery of goods form seller to the buyer

(b) Difference between institutional and Product Advertising:

Institutional AdvertisingProduct Advertising
This type of advertising is used to build the goodwill or image of an organisation or institution in publicIn this type of advertising, it focuses on a particular product or  brand or service of an enterprise.

(c) Difference between Fixed Deposit Account and Recurring Deposit Account:

Fixed Deposit AccountRecurring Deposit Account
Fixed Deposits are made for a specified period and cannot be withdrawn before the expiry for which  they have been deposited in the bank.Recurring deposit can be opened with small amount over a specified period, the depositor keeps on depositing a certain sum of money every month.

(e) Difference between Recruitment and selection :

RecruitmentSelection
Searching prospective employees and stimulating them to apply for jobs called recruitmentChoosing the candidate having necessary qualifications and eliminate all unsuitable candidates is called selection 



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