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Answer» There are many differences between wholesale trade and retail trade: | Wholesale trade | Retail trade | | 1. Wholesale trade refers to the marketing of goods in relatively large quantities. | 1. Retail trade refers to the marketing of goods in relatively small quantities. | | 2. The turnover of a wholesaler is high. | 2. The turnover of retailer is, generally, low. | | 3. A wholesaler buys goods from the producers or manufacturers. | 3. A retailer, generally, buys goods from the wholesalers. | | 4. A wholesaler sells goods to the traders, i.e., the retailers. | 4. A retailer sells goods to the final consumers. | | 5. As the wholesaler buys and sells in relatively large quantities, his scale of operations is large. | 5. As the retailer buys and sells goods in relatively small lots, his scale of operations is small. |
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