State the four areas that form the basic duties of a Merchandiser?

1.	State the four areas that form the basic duties of a Merchandiser?
Answer» The four areas forming duties and responsibilities of a Merchandiser are: Planning Though the merchandisers may not be directly involved in the actual purchase of merchandise, they formulate the policies for the areas in which they are responsible. Directing It is a very important function of the merchandiser that he will guide and train buyers as and when the need arises. Coordinating The merchandise managers supervise the work of more than one buyer, hence they need to coordinate the buying effort of the buyers. Controlling Assessing not only the merchandise performance, but also the buyer’s performance as well as buying behaviour is part of the merchandise manager’s job.

Answer»

The four areas forming duties and responsibilities of a Merchandiser are:

Planning

Though the merchandisers may not be directly involved in the actual purchase of merchandise, they formulate the policies for the areas in which they are responsible.

Directing

It is a very important function of the merchandiser that he will guide and train buyers as and when the need arises.

Coordinating

The merchandise managers supervise the work of more than one buyer, hence they need to coordinate the buying effort of the buyers.

Controlling

Assessing not only the merchandise performance, but also the buyer’s performance as well as buying behaviour is part of the merchandise manager’s job.

Discussion

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