1.

State the meaning and importance of “Place” in marketing mix.

Answer»

Place is the mechanism through which goods move from the manufacturer to the consumer. It’s also called channel of distribution.

It comprises of a set of 4 participants of distribution system- intermediaries, consumers, facilitating industries and manufacturers.

The channels perform various functions like buying, selling, assembling, standardisation, grading, packaging, risk bearing, etc.



Discussion

No Comment Found

Related InterviewSolutions