1.

Study the following case/situation and express your opinion:it is interesting to know that the menu items of multinational food chains are customized to suit the general palates of the local people in the region. When it started business in India in the year 1996, the company went through a complete location strategy. Me Donald’s changed its product menu to accommodate the vegetable burger given the large population. It priced the products by close to 15%. Also, the Mc-Aloo Tikki burger ‘is not available anywhere but in the Indian outlets of Me Donalds.1. Identify the relevant feature of business environment discussed in the case above.2. State the other features of business environment.

Answer»

1. Relativity is the feature of business environment discusses in the case above.

2. 1. The features of business environment are: 2. Determining opportunities and threats 

3. Identifying firm’s strength and weakness 

4. Continuous learning 

5. Image Building 

6. Meeting Competition 

7. Giving Direction for growth



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