Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. What element of marketing helped her make the choice?

Sunita was suffering from hair loss problem. She wanted a hair oil whi

1.	Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. What element of marketing helped her make the choice?
Answer» Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. What element of marketing helped her make the choice?