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The difference between a company’s mission statement and the concept of strategic vision is that (a) The mission statement lays out the desire to make a profit, whereas the strategic vision addresses what strategy the company will employ in trying to make a profit. (b) A mission statement deals with "where we are headed " whereas a strategic vision provides the critical answer to "how will we get there?" (c) A mission deals with what a company is trying to do and a vision concerns what a company ought to do. (d) A mission statement typically identifies what the company's products or services are (what we do) and the customers and markets it serves (why we are here), whereas the focus of a strategic vision is on "where we are going and why." |
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Answer» Correct option is (d) A mission statement typically identifies what the company's products or services are (what we do) and the customers and markets it serves (why we are here), whereas the focus of a strategic vision is on "where we are going and why." |
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