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InterviewSolution
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The fundamental sea change in this decade is the opening of developed economies' markets to the commoditizing influence of developing economies like India and China. In response, companies jumped to innovation. But what you really have to do to fight commoditization is create sustainable differentiation, which means your competitors cannot or will not copy you. Innovation, which creates sustainable differentiation, is what you want. What most companies do, and why you have the feeling that they're just talking about it, is they innovate but they do not achieve sustainable differentiation. |
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Answer» The fundamental sea change in this decade is the opening of developed economies' markets to the commoditizing influence of developing economies like India and China. In response, companies jumped to innovation. But what you really have to do to fight commoditization is create sustainable differentiation, which means your competitors cannot or will not copy you. Innovation, which creates sustainable differentiation, is what you want. What most companies do, and why you have the feeling that they're just talking about it, is they innovate but they do not achieve sustainable differentiation. |
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