You probably need to define and measure better goals. It is a well-known challenge many MARKETERS and COMPANIES are facing these days. Today's web analytics tools PROVIDE a plethora of statistics and you may simply see symptoms of a "data rich, information poor" case. We recommend sitting down with your marketing team and define new key performance indicators. KPIS should align with your business goals and should target the ENTIRE customer cycle. Improved KPIs should have a positive impact on your company revenue. 

You probably need to define and measure better goals. It is a well-known challenge many marketers and companies are facing these days. Today's web analytics tools provide a plethora of statistics and you may simply see symptoms of a "data rich, information poor" case. We recommend sitting down with your marketing team and define new key performance indicators. KPIs should align with your business goals and should target the entire customer cycle. Improved KPIs should have a positive impact on your company revenue.