You NEED to make the most of your web analytics package. We assume you already have one. If you don't, make it a priority to invest in one that FITS your requirements. If you have one but you are just starting, TAKE the time to devise a web analytics strategy which should include at a minimum: resources and stakeholders, tracking methodologies, goals DEFINITION, and a reporting structure. If you are well versed in web-analytics, than it may be a matter of DEFINING better key performance indicators and deriving more clear action plans.

You need to make the most of your web analytics package. We assume you already have one. If you don't, make it a priority to invest in one that fits your requirements. If you have one but you are just starting, take the time to devise a web analytics strategy which should include at a minimum: resources and stakeholders, tracking methodologies, goals definition, and a reporting structure. If you are well versed in web-analytics, than it may be a matter of defining better key performance indicators and deriving more clear action plans.