An advertisement or ‘ad” for short is anything that draws good attention towards these things. Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Advertising means how a company encourages people to buy their products, services or ideas. It is usually designed by an advertising agency. Ads appear on television, as well as radio, newspapers, magazines etc. Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a media is referred to as an advertisement or “ad”. Non-commercial advertisers include political parties, interest groups, religious organizations and governmental agencies.

MS – Publisher offers templates and other tools to help us create a variety of advertisements like:

• Banners
• Brochures
• Catalogs
• Flyers
• Newsletters