Henderson -IMS will facilitate new multimedia services, accelerate the migration of legacy TDM services to IP, and make any telecom service more seamless and ubiquitous using any type of access device. Services involving multimedia, presence, and follow-me features will no longer have the technical barriers between access networks that existed before IMS.

Longhenry -There are no true “killer apps” for IMS, as any application that can be delivered over IMS can also be delivered via a stand alone proprietary application server. Rather, the “killer ROI case” is that IMS can enable carriers to deploy ten applications from a common standardized (i.e., cost competitive) platform, instead of from ten distinct platforms REQUIRING ten separate integration efforts.

McCracken -Some of the most compelling applications will be ones that capitalize on the ability of IMS networks to bring voice, video, and data streams together to deliver so called “rich media services” across multiple access networks and devices. These services will bring these traditionally separate capabilities together and enable more compelling person-to-person COMMUNICATIONS than were ever possible on separate networks. IMS PROVIDES a common framework that can be leveraged across all the access methods and devices that people want to use for their personal and business communications. It breaks down the proprietary “service silos” that have existed for years.

Hluchyj -It doesn't really matter what the next “killer APP” is -that is something that is always going to change. What’s great about IMS is that it employs a distributed model where application creation mirrors Web application development. In the old telecom world, introducing new services was expensive and risky. In an IMS world, the cost of experimentation is driven way down, and when the cost of experimentation is lowered, the opportunity for innovation expands exponentially. The next killer app will always be right around the corner.

Burger -IMS is all about SIP-based applications. Potential applications include audio and video conferencing, video messaging, hosted services, multi-player gaming, and ubiquitous services/personalized content. By providing a standard communications infrastructure based on IP, IMS allows multimedia application convergence

Scott Erickson, President, IMS Service Delivery Solutions, Telcordia -For carriers, the real ‘killer app’ is the ability to provide a myriad of exciting IP-enabled next generation services quickly, such as push-to-video, mobile TV, multi-party gaming, presence and location-based services, TV Caller ID, and converged VPNs. IMS provides carriers with the agility, flexibility and speed-to-delivery that is critical for them to drive INCREASED revenue from these new offers and secure their future growth and viability.

Marinho -The search for the “killer app” may not be applicable to a broad market, as we traditionally might think. The key is identifying the “right” combination of services that addresses demand in specific market segments. IMS-based services, for example, can enable friends to plan a night out in real-time, including discussing the possibilities, viewing a movie trailer and purchasing tickets, picking a restaurant and making the reservation, and receiving custom directions to the restaurant.

Gray -IMS not only enables the killer app, but it enables the “Killer Capability”, meaning that multiple applications or blended applications are enabled by IMS. Given Ubiquity’s role in enabling application development and rapid service creation, we see “Instant Multimedia Sharing” applications such as music, video, and voice being widely adaopted.

Henderson -IMS will facilitate new multimedia services, accelerate the migration of legacy TDM services to IP, and make any telecom service more seamless and ubiquitous using any type of access device. Services involving multimedia, presence, and follow-me features will no longer have the technical barriers between access networks that existed before IMS.

Longhenry -There are no true “killer apps” for IMS, as any application that can be delivered over IMS can also be delivered via a stand alone proprietary application server. Rather, the “killer ROI case” is that IMS can enable carriers to deploy ten applications from a common standardized (i.e., cost competitive) platform, instead of from ten distinct platforms requiring ten separate integration efforts.

McCracken -Some of the most compelling applications will be ones that capitalize on the ability of IMS networks to bring voice, video, and data streams together to deliver so called “rich media services” across multiple access networks and devices. These services will bring these traditionally separate capabilities together and enable more compelling person-to-person communications than were ever possible on separate networks. IMS provides a common framework that can be leveraged across all the access methods and devices that people want to use for their personal and business communications. It breaks down the proprietary “service silos” that have existed for years.

Hluchyj -It doesn't really matter what the next “killer app” is -that is something that is always going to change. What’s great about IMS is that it employs a distributed model where application creation mirrors Web application development. In the old telecom world, introducing new services was expensive and risky. In an IMS world, the cost of experimentation is driven way down, and when the cost of experimentation is lowered, the opportunity for innovation expands exponentially. The next killer app will always be right around the corner.

Burger -IMS is all about SIP-based applications. Potential applications include audio and video conferencing, video messaging, hosted services, multi-player gaming, and ubiquitous services/personalized content. By providing a standard communications infrastructure based on IP, IMS allows multimedia application convergence

Scott Erickson, President, IMS Service Delivery Solutions, Telcordia -For carriers, the real ‘killer app’ is the ability to provide a myriad of exciting IP-enabled next generation services quickly, such as push-to-video, mobile TV, multi-party gaming, presence and location-based services, TV Caller ID, and converged VPNs. IMS provides carriers with the agility, flexibility and speed-to-delivery that is critical for them to drive increased revenue from these new offers and secure their future growth and viability.

Marinho -The search for the “killer app” may not be applicable to a broad market, as we traditionally might think. The key is identifying the “right” combination of services that addresses demand in specific market segments. IMS-based services, for example, can enable friends to plan a night out in real-time, including discussing the possibilities, viewing a movie trailer and purchasing tickets, picking a restaurant and making the reservation, and receiving custom directions to the restaurant.

Gray -IMS not only enables the killer app, but it enables the “Killer Capability”, meaning that multiple applications or blended applications are enabled by IMS. Given Ubiquity’s role in enabling application development and rapid service creation, we see “Instant Multimedia Sharing” applications such as music, video, and voice being widely adaopted.