Advantages of email MARKETING are:

1. Large audience.
2. INTERNET users check emails on regular basis.
3. Return of INVESTMENT generated can be huge if email marketing is planned the right way.
4. Email is the most basic and popular service of internet and thus most people are familiar with it.

DISADVANTAGES of email marketing are:

1. Filtering causes large NUMBER of emails to be rendered undelivered.
2. Spamming in emails may lead to legal action against internet marketers.
3. Needs to be planned very carefully as very minute factors may lead to an email being rendered undelivered or filtered out.

Advantages of email marketing are:

1. Large audience.
2. Internet users check emails on regular basis.
3. Return of investment generated can be huge if email marketing is planned the right way.
4. Email is the most basic and popular service of internet and thus most people are familiar with it.

Disadvantages of email marketing are:

1. Filtering causes large number of emails to be rendered undelivered.
2. Spamming in emails may lead to legal action against internet marketers.
3. Needs to be planned very carefully as very minute factors may lead to an email being rendered undelivered or filtered out.