1.

What Are The Applications Of Predictive Modeling?

Answer»

Predictive modeling is mostly USED in the following areas -

  • Acquisition - CROSS Sell / Up Sell
  • RETENTION - Predictive Attrition Model
  • Customer Lifetime Value Model
  • Next Best Offer
  • Market Mix Model
  • Pricing Model
  • Campaign RESPONSE Model
  • Probability of Customers defaulting on loan
  • Segment customers based on their homogenous attributes
  • Demand FORECASTING
  • Usage Simulation
  • Underwriting
  • Optimization - Optimize Network

Predictive modeling is mostly used in the following areas -



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