The Automated bidding strategies are as follows:

1. Maximize Clicks:

Automatically set bid to help to get as MANY clicks as your budget.

2. TARGET Search Page LOCATION:

Automatically set your bid to help increase the chances that your ad appear at the top the page or on the 1st page of search results.

3. Target Out Ranking Share:

You choose a domain you want to outrank and how often you want to outraken.

4. Target CPA:

Automatically set BIDS to help to get as many conversions as possible at the target CPA you set.Some conversations may cost more or less than your target CPA.

5. Enhance CPC:

Automatically adjust manual bids to try to maximize conversions.

The Automated bidding strategies are as follows:

1. Maximize Clicks:

Automatically set bid to help to get as many clicks as your budget.

2. Target Search Page Location:

Automatically set your bid to help increase the chances that your ad appear at the top the page or on the 1st page of search results.

3. Target Out Ranking Share:

You choose a domain you want to outrank and how often you want to outraken.

4. Target CPA:

Automatically set bids to help to get as many conversions as possible at the target CPA you set.Some conversations may cost more or less than your target CPA.

5. Enhance CPC:

Automatically adjust manual bids to try to maximize conversions.