The vision forms the foundation of any product, it is something which encourages and INSPIRES people to stay on the right path, hence it should be clear and firm; extensive and appealing. To list out few desired qualities of the vision, let’s look at the following points:

• Clear and firm – The product vision should be easy to interpret and creates a COMMON purpose for the teams. It should be able to give clarity on what’s in the future and it should not create confusion among the teams.
• Extensive and appealing – It should provide a very high-level view of where we want to go, and also provides the development team with space to COME up with ideas, to collaborative, to find solutions, to inspire to achieve more. It should encourage the team for better delivery in line with customer expectations.
• Brief and concise – The vision is not something which involves long WRITTEN paragraphs, it should contain only information critical to the realization of the product. It is not a list of requirements, hence, it should not cover the minute details. In simple terms, it should be short and sweet.