1.

What are the factors affecting Price of Product?

Answer»

Factors affecting Price of product/service:

(a) Internal Factors: 

  • Marketing Objectives 
  • Marketing Mix Strategy 
  • Organizational considerations 
  • Costs 
  • Organization Objectives

(b) External Factors:

  • The market and demand
  • Competition 
  • Customers 
  • Suppliers 
  • Legal factors 
  • Regulatory factors.


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