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What are the goals of Google Analytics?

Answer»

The key site activities any user needs or wants to screen in Google Analytics can be termed as its GOALS. Marketers use Google Analytics goals as their TOOL to gauge what kind of campaign and strategies will WORK well with guests and which will not.

Some of the Google Analytics goals are as follows :
  • Destination - Destination can be termed as a specific LOCATION present within the website.
  • Duration - Duration can be termed as the time span which helps to know how long any guest LASTS on the website.
  • Page Visit- Page visit is nothing but the information about pages and visitors during a single visit.
  • Events- Events help to gain information about various actions taken by visitors during each visit which include ad clicks and social media shares.


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