One of the most important aspects of customer service is that of what is often referred to as the Feel Good Factor. Basically the goal is to not only help the customers have a good experience, but to offer them an experience that exceeds their expectations. Several key points are listed as follows: 

1. Know your product : Know what products/service you are offering. In other words, be an information expert. It is okay to say ‘I don't know’, but it should always be followed up by "but let me find out" or possibly "but my friend knows!" Whatever the situation may be, make sure that you don't leave your customer with an unanswered question 

2. Body Language/Communication: Most of the communication that we relay to others is done through our body language. If we have a negative body language when we interact with others it can show our lack of care. Two of the most important aspects of positive body language are smiling and eye contact. Make sure to look your customers in the eye. It shows that we are listening to them. And then of course, smiling makes the conversion more positive. 

3. Anticipate Guest Needs: Nothing surprises your customer more than an employee going the extra mile to help them. Always look for ways to serve your customer in more ways than they expect. In doing so it helps them to know that you care and it will leave them with the "Feel Good Factor" that we are searching for.