1.

What Are The Responsibilities Of Corporate Communication?

Answer»
  • To FLESH out the profile of the "company BEHIND the brand" (CORPORATE branding)
  • To MINIMIZE discrepancies between the company's desired identity and brand features
  • To delegate tasks in communication
  • To formulate and execute effective procedures to MAKE decisions on communication matters
  • To mobilize internal and external support for corporate objectives
  • To coordinate with international business firms.



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