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Answer» GOOGLE AdWords campaign Rule:
- Firstly you need to think and Understand How Your Ads GET Shown
- DON'T try to Send All Users to Your Home webpage
- Never Rely on Broad match keyword or Generic Keywords
- DO Organize Keywords Into Tightly THEMED Ad Groups
- Think about All Match Type Options
- Never overlook Negative Keywords
- Don't mashup Your Campaigns try create you own campaign
- Use Free Conversion Tracking or always INSTALL conversion tracking
- Never Bid More Than Your Conversion Rate example: (Lifetime client value*(1-Desired profit margin))*Landing page conversion rate
- DO Test Different Ad Versions
- DON'T Stick With Under-Performing Keywords
- DO Take Advantage of Ad Extensions
- Never Forget to Connect AdWords to Your Google ANALYTICS Account
- Set ROI Goals etc.
Google AdWords campaign Rule:
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