The facilities and services provided by retail traders to the wholesaler may be enumerated as below:

1. Collection of Necessary Information: Retailers remain in direct touch with consumers so they provide necessary pieces of information regarding fashion, taste and habits of consumers to the wholesaler. 

2. Relieves from Retail work: Retailers sell goods in small quantities to consumers and thus they relieve the wholesaler from this burden. 

3. Relieves from Local Advertisement: It is the retailer who advertises (UPBoardSolutions.com) the product in local markets. The wholesaler need not do this. 

4. No Need of keeping contact with the consumers: There is no needier the wholesaler to keep direct contact with the consumer for the purpose of sales. This service is performed by the retailer. 

5. Advantages of Increased Sales: Retailers remain in direct and close contact with customers and can induce them to buy more or to buy new products. Due to this, a wholesaler gets the advantage of the increased sale.