1.

What are two types of e mail marketing?

Answer»

Transactional e-mails: Transactional e-mails are usually triggered based on a customers action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation e-mails and e-mail receipts. 

Direct e-mails: Direct e-mail involves sending an e-mail solely to communicate a promotional message.

(for example, an announcement of a special offer or a catalog of products).



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