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What do you mean when we say our personality changes when we change the brand we own? |
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Answer» hanges don’t just concern big corporations. Indeed, every small and medium-sized ENTERPRISE will at some point need to influence how clients perceive it. These attempts to change its reputation concern changing its BRAND personality. It is not enough for organisations to change what they do; it is also necessary for them to CONVEY those changes to CONSUMERS. And as William Blake noted, EXTERNAL changes can often drive internal changes more than vice-versa. |
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