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What does 'CRM' mean in terms of software applications?1. Customer Relatives Meet2. Customer Relationship Management3. Customer Retention Manager4. Channel Root Market

Answer» Correct Answer - Option 2 : Customer Relationship Management

The Correct Answer is Customer Relationship Management.

  • Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
  • CRM systems compile data from a range of different communication channels, including a company's website, email, telephone, marketing materials, live chat and social media.
  • The concept of Customer Relationship Management (CRM) started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking.

 

 

  • Customer relationship management(CRM) was popularized in 1997, due to the work of Siebel, Gartner, and IBM.
  • Siebel introduced the first mobile CRM app named Siebel Sales Handheld in 1999.
  • The first open source CRM system was developed by SugarCRM in 2004. During this period, CRM was increasingly migrating to the cloud, resulting in it becoming accessible to sole entrepreneurs and small teams. This increase in accessibility generated a huge wave of price reduction.


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