1.

What does mean by "Relative market share" and "Market growth" in BCG matrix??

Answer»

Relative market share can be calculated in terms of revenues or market share. It is calculated by dividing your own brand's market share (revenues) by the market share (or revenues) of your largest competitor in that industry.

The market growth rate is this years industry sales minus the past years industry sales. The y-axis of the graph/matrix represents rate of market growth while the x-axis represents a products overall market share.



Discussion

No Comment Found

Related InterviewSolutions